SYSTEM FOR CONTEXTUALIZING GEOCODABLE QUERIES

摘要

A system for contextualizing geocodable queries may include one or more processors and a memory. The one or more processors may receive a search term associated with a user. The one or more processors may determine whether the search term is geocodable. If the search term is geocodable, the one or more processors may determine a previous query associated with the user, and retrieve an advertisement based at least in part on the search term and the previous query. If the search term is not geocodable, the one or more processors may retrieve an advertisement based at least in part on the search term and exclusive of the previous query. In one or more implementations, at least partially contemporaneous to retrieving the advertisement, the one or more processors may retrieve a search result.

主权项

1. A computer-implemented method for contextualizing geocodable queries, the method comprising:
receiving, using one or more computing devices, a first query associated with a user; determining, using the one or more computing devices, whether the first query exclusively comprises terms that are geocodable such that each term in the search query is capable of being geocoded; when the first query does not exclusively comprise terms that are geocodable:
retrieving, using the one or more computing devices, an advertisement based at least in part on the first query; and when the first query exclusively comprises the terms that are geocodable;
determining, using the one or more computing devices, a previous query associated with the user; andretrieving, using the one or more computing devices, an advertisement based at least in part on the first query and the previous query.