PROVIDING INTERACTIVE ADVERTISEMENTS

摘要

An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

主权项

1. A method for providing an interactive advertisement, the method comprising:
receiving interactive advertisement data, the interactive advertisement data comprising (a) a commercial identifier uniquely identifying a commercial associated with the interactive advertisement and (b) one or more related content tiles, each related content tile (i) associated with a related content identifier and (ii) configured to provide a user with access to a related content object; providing for simultaneous display, via a user interface, of (a) the one or more related content tiles and (b) the commercial; receiving input, via the user interface, indicating a user selection of a first related content tile of the one or more related content files; and providing for display, via the interface, of a first related content object associated with the first related content tile while simultaneously displaying the commercial via the user interface.