| 摘要 |
Computer-implemented consumer analytics logic accesses, in computer memory, data comprising user-authored text and includes sentic computing logic to identify, in the data, one or more lexical items in the text and determine a meaning for at least a subset of the one or more lexical items, where corresponding lexical units define the meaning determined for each of the subsets of lexical items. A determination is made by the consumer analytics logic as to whether each lexical unit maps to one or more factors in a set of factors of a model, the set of factors defined to include an attitudinal factor, a sociocultural factor, a personal factor, and a behavioral factor. A consumer sentiment is determined to be expressed in the text based on the model and the analysis. |
| 主权项 |
1. A method comprising:
accessing, in computer memory, data comprising user-authored text; utilizing sentic computing logic, executed by at least one data processing apparatus, to:
identify, in the data, one or more lexical items in the text; anddetermine a meaning for at least a subset of the one or more lexical items,wherein corresponding lexical units define the meaning determined for each of the subsets of lexical items;
determining, using the at least one data processing apparatus, whether each lexical unit maps to a set of factors of a model, wherein the set of factors comprises an attitudinal factor, a sociocultural factor, a personal factor, and a behavioral factor; and determining a consumer sentiment expressed in the text based on the model. |
