| 摘要 |
The present invention relates to a location-based advertising service method using a beacon, which enables a beacon infrastructure management company to continuously and stably collect a fee for using the beacon infrastructure from an operator who wants to provide a location-based advertising service by using the beacon infrastructure. The location-based advertising method using a beacon according to the present invention comprises: a step S1 of periodically or aperiodically changing and managing an ID of a beacon through a network, by a management server; a step S2 of receiving the ID transmitted from the beacon, by a smartphone entering a specific area; a step S3 of transmitting the ID to a portal server, by the smartphone; a step S4 of inquiring the ID from the management server, by the portal server; a step S5 of inquiring the location information of the beacon corresponding to the ID to transmit the location information of the beacon to the portal server, by the management server; and a step S6 of inquiring a location-based advertisement corresponding to the location information of the beacon to transmit the location-based advertisement to the smartphone, by the portal server. |
