| 摘要 |
Disclosed are an audience grouping association method, apparatus and system. The method can comprise: acquiring an audience account entering a live broadcasting channel for live broadcast media content, establishing at least two audience sets associated with the live broadcast media content, and displaying the audience sets; according to a target audience set selected by a user, sending to a serving device an addition request for applying for the audience account to be added into the target audience set; and receiving identification information of the target audience set sent by the serving device, and displaying the identification information of the target audience set, wherein the identification information is identification information sent after the serving device adds the audience account into the target audience in response to the addition request. The embodiments of the present invention can improve the interactivity of an audience in the live broadcasting channel. |
