Personalized preloading of digital content

摘要

Techniques are described regarding providing consumers with devices on which digital content appropriate for those consumers has been loaded, such as digital media player devices or other consumer devices that are able to play or otherwise present digital media loaded on those devices. In some situations, when a consumer orders such a digital media player or other consumer device from a merchant (or other distributor of the device), the merchant preloads a copy of the device with digital media content before delivering that device to the consumer or other specified recipient, such as digital media items that are automatically selected in a personalized manner for the recipient to whom the device will be sent. This abstract is provided to comply with rules requiring an abstract, and is submitted with the intention that it will not be used to interpret or limit the scope or meaning of the claims.

主权项

1. A computer-implemented method comprising:
receiving a request to provide a recipient with a digital media device including storage; retrieving information specific to the recipient based at least in part on prior interactions associated with the recipient that occurred before the receiving of the request; determining, by a configured computing system, digital media items for the recipient, the determining including using the information to automatically selecting at least one of the digital media items for the recipient; storing, under control of the configured computing system and before delivery of the digital media device to the recipient, the digital media items on the storage of the digital media device; and initiating delivery to the recipient of the digital media device with the digital media items on the storage.