发明名称 |
NETWORK DEVICES FOR REPLACING AN ADVERTISEMENT WITH ANOTHER ADVERTISEMENT |
摘要 |
Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed. |
申请公布号 |
CA2634444(C) |
申请公布日期 |
2016.05.17 |
申请号 |
CA20082634444 |
申请日期 |
2008.06.06 |
申请人 |
NEBUAD, INC. |
发明人 |
MATTHYS, MICHAEL;CHENG, LEBIN;FEI, AIGUO |
分类号 |
G06Q30/02;G09F19/00;H04L12/16;H04L12/70 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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