发明名称 Systems and Methods for Coordinated Advertising Campaigns
摘要 Systems and methods for generating coordinated advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a coordinated product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product advertisement generation application directs the processor to obtain product feed data, determine a set of advertising channel data, wherein advertising channel data includes metadata describing attributes of an advertising channel, generate a set of advertising creatives for each advertising channel based on the product feed data and the set of advertising channel data, generate a set of product advertising campaigns, wherein an advertising campaign is targeted to a specific advertising channel and includes the set of advertising creatives for the specific advertising channel, and transmit each product advertising campaign to the specific advertising channel associated with the product advertising campaign.
申请公布号 US2016132926(A1) 申请公布日期 2016.05.12
申请号 US201514939534 申请日期 2015.11.12
申请人 Criteo SA 发明人 Zimmerman, JR. Stephen John;Zamanzadeh Behzad;Wu Xiaofeng;Volosin Alissa
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A coordinated product advertising server system, comprising: a processor; and a memory connected to the processor and storing a product advertisement generation application; wherein the product advertisement generation application directs the processor to: obtain product feed data;determine a set of advertising channel data, wherein advertising channel data comprises metadata describing attributes of an advertising channel;generate a set of advertising creatives for each advertising channel based on the product feed data and the set of advertising channel data;generate a set of product advertising campaigns, wherein an advertising campaign is targeted to a specific advertising channel and comprises the set of advertising creatives for the specific advertising channel; andtransmit each product advertising campaign to the specific advertising channel associated with the product advertising campaign.
地址 Paris FR