TARGETED PRESENTATION AND DELIVERY OF THEMES

摘要

A content delivery system supplying themes for user computers based on user interest. Each theme may be a collection of components that define an audio, visual or functional aspect of computer operation related to a topic or area of interest, such as sports, a sports team, travel or fine art. The system includes client and server components. At each client, information about user interactions is collected and compared to information defining a set of user interest categories, allowing the client to determine one or more interest categories for the user. The client offers themes that are classified in accordance with the same set of user categories. The server can supply information defining user interest categories and a manifest of themes with associated categories. Additionally, the server can receive indications of when each theme is presented to a user and when the user elects to acquire a theme or engages with theme elements. The server may also supply, unlock or otherwise provide selected themes.

主权项

1. A method performed by at least one computing device, the method comprising:
providing, by the at least one computing device via a network to a client device, classification information that comprises a list of user interest categories; providing, by the at least one computing device via the network to the client device, a list of user interface themes, where each of the user interface themes directed to computer desktops and icons, where each of the user interface themes comprises audio, visual, and functional elements that are all thematically related, and where the user interface themes are categorized according to the user interest categories; receiving, by the at least one computing device via the network from the client device in response to the provided classification information and the provided list of user interface themes, a request for a user interface theme from the provided list; and providing, by the at least one computing device via the network to the client device, the requested user interface theme.