| 发明名称 |
META CHANNEL MEDIA SYSTEM CONTROL AND ADVERTISEMENT TECHNOLOGY |
| 摘要 |
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement. |
| 申请公布号 |
US2016134935(A1) |
申请公布日期 |
2016.05.12 |
| 申请号 |
US201614997215 |
申请日期 |
2016.01.15 |
| 申请人 |
PurpleComm Inc. |
发明人 |
Chang Jack H.;Chang WILLIAM H.;Tuan Sherman |
| 分类号 |
H04N21/454;H04N21/2668;H04N21/45;H04N21/44;H04N21/442;H04N21/234;H04N21/81 |
主分类号 |
H04N21/454 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method of controlling a media system in handling advertisements, the method comprising:
detecting an advertisement on a selected content channel being experienced by a user using a media system; accessing, from electronic storage, advertisement preferences of the user; selecting secondary content based on the accessed advertisement preferences of the user; substituting the secondary content for the advertisement on the selected content channel; and controlling the media system to output the secondary content instead of the advertisement. |
| 地址 |
Santa Clara CA US |
