METHODS AND APPARATUS TO MEASURE BRAND EXPOSURE IN MEDIA STREAMS

摘要

Methods and apparatus to measure brand exposure in media streams are disclosed. An example apparatus disclosed herein includes a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream. The example apparatus also includes a measure and tracking module to combine respective locations of the first brand identifier in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier. The example apparatus further includes a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.

主权项

1. An apparatus to measure brand identifier appearance in media streams, the apparatus comprising:
a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream; a measure and tracking module to combine respective locations of the first brand identifier in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier; and a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.