APPARATUS AND METHOD FOR PROVIDING CONNECTIONS TO CONTACTS BASED ON ASSOCIATIONS WITH CONTENT

摘要

Mechanisms are described for determining a contact associated with keywords of content presented to a user and for enabling communication with the contact via the same user interface via which the content is presented. At least one keyword is identified relating to content presented to the user via the user interface, and a contact is determined that is associated with the keyword identified. A communication is then caused to be exchanged between the user and the contact determined in response to receipt of a communication input provided by the user. The communication input is received via the user interface presenting the content. In this way, a user can make quick connections to contacts for sharing information in the process of consuming content based on an analysis of keywords from the content.