Presenting content in accordance with a placement designation

摘要

Methods, systems, and computer program products are provided for presenting content in accordance with a placement designation. A user interface is provided for designating that a content item is to be presented in a search suggestion control along with search suggestions for completing a search string. Requests for content are processed, including evaluating a partial form of a received search string, identifying search suggestions for completing the partial form of the search string, and presenting the content item in the search suggestion control along with search suggestions that match campaign terms.

主权项

1. A computer-implemented method comprising:
identifying one or more terms associated with a campaign, the campaign having a content item that is specified by a campaign sponsor and is presented to users responsive to requests for content; presenting a control to the campaign sponsor to enable selection of a placement designation, wherein the presenting a control includes presenting an option to allow for specification of presentation only in an inline search suggestion control; receiving an indication of the placement designation including criteria for the presentation of the content item, wherein the criteria includes a designation for presenting the content item in the inline search suggestion control along with search suggestions for completing a partial form of a search string, wherein the search suggestions for completing the partial form of the search string are different from search results for a given search suggestion; storing information associated with the campaign; and processing content requests, including: evaluating a received partial form of a search string; identifying one or more search suggestions for completing the received partial form of the search string; determining that one or more of the search suggestions match one or more terms associated with the campaign; and in response to receiving the partial form of the search string, dynamically presenting the content item in the inline search suggestion control, along with the one or more search suggestions, and upon receiving a complete search query by way of completion of the partial form or selectin of one of the search suggestions, presenting search results for a corresponding search query in a search results area separate from the inline search suggestion control.