| 摘要 |
In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction. |
| 主权项 |
1. A method of selecting content in an online electronic auction via a computer network, comprising:
receiving, by one or more processors, a fixed bid associated with a fixed price; receiving, by the one or more processors, one or more dynamic bids specifying a price that is adjusted during an auction based on competing bids in the auction; conducting, by the one or more processors, a first electronic auction with the fixed bid and the one or more dynamic bids; adjusting, by the one or more processors during the first electronic auction, a dynamic price of the one or more dynamic bids; determining, by the one or more processors based on the adjustment, that the fixed bid ranks highest in the first electronic auction; determining, by the one or more processors responsive to the fixed bid ranking highest in the first electronic auction, a correction factor based on a difference between the fixed price of the fixed bid and the adjusted dynamic price of a dynamic bid of the one or more dynamic bids; storing, by the one or more processors in memory, an aggregate correction factor the aggregate correction factor including at least the correction factor; conducting, by the one or more processors, a second electronic auction including a second fixed bid associated with a second fixed price, the fixed bid and the second fixed bid having a same bidder; retrieving, by the one or more processors from the memory, the aggregate correction factor; determining, by the one or more processors, that the aggregate correction factor exceeds a predetermined threshold value; applying, by the one or more processors, the aggregate correction factor that exceeds the predetermined threshold value to the second fixed price; determining, by the one or more processors based on the application of the correction factor, that the second fixed bid ranks highest in the second electronic auction; and providing, by the one or more processors via the computer network, responsive to the determination that the second fixed bid ranks highest with the aggregate correction factor, content associated with the second fixed bid for display on a display device. |
