| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement charge calculation device and system for quantitatively calculating an advertisement charge for various kinds of advertisements.SOLUTION: An advertisement charge is calculated by multiplying a standard advertisement charge by a media-unique index for an advertisement kind desired by a user by using: a standard advertisement charge storage unit 9 which stores a market price of a poster advertisement; a media-unique charge storage unit 10 which stores a market price corresponding to an advertisement kind other than the poster advertisement; a standard advertisement charge calculation unit 5 which calculates a standard advertisement charge of a poster advertisement per unit area and unit day on the basis of the charge stored in the standard advertisement charge storage unit; and a media-unique index processing unit 6 which reads out a market price of each commodity in the advertisement kind selected by the user from among pieces of data stored in the media-unique charge storage unit 10 to calculate the ratio of the same to the standard advertisement charge and calculates a media-unique index through an approximate equation of the calculated ratio of each commodity.SELECTED DRAWING: Figure 1 |
