| 摘要 |
The present invention relates to an advertisement cost differentiation management system using a hot zone, which can reasonably set an advertisement unit price according to the efficiency of an advertisement being exposed to a client by setting an advertisement unit price to be differentiated per distance on the basis of a hot zone area having a large number of terminals per region. The present invention comprises an advertisement server for providing a connected client with an advertisement, wherein the advertisement server comprises a hot zone checking module (204) for checking information on the region having a large number of people on the basis of the position information of terminals per region; an advertiser management module (206) to which information on the advertiser who wants to advertise to a client is registered, and which stores and manages the information; an advertisement registration module (208) which is provided with the advertisement registered by the advertiser, along with the position in which the advertisement is to be displayed, and which stores and manages the advertisement along with the position; and a hot-zone-based advertisement unit price setting module (210) which sets an advertisement unit price, differentiated per distance on the basis of the hot zone area having a large number of people checked by the hot zone checking module (204), allows the advertisement provided by the advertiser to correspond thereto, and sets the advertisement unit price of the advertiser. |
