SYSTEMS AND METHODS FOR ENHANCED CUSTOMER LEAD GENERATION, CAPTURE, AND MANAGEMENT

摘要

A computer-implemented system including a lead-engine server operatively coupled to an administrator computing system and a group of mobile devices. The lead-engine server may be configured to assign field user data among multiple campaign groups and define multiple, different campaigns for different groups of field users. The lead-engine server may also generate incentive programs and track the lead-generation input associated with the first field user. The lead-engine server may also be configured to generate a field-user specific website and communicate promotional information to potential leads that includes a link to the website.

主权项

1. A computer-implemented lead-management system comprising:
a lead-engine server operatively coupled to an administrator computing system, the lead-engine server configured to:
assign field user data among multiple campaign groups, the field user data associated with multiple field users and received from the administrator computing system;define a first campaign for a first group of the multiple campaign groups;define a second campaign for a second group of the multiple campaign groups, the second campaign different from the first campaign;for a first field user associated with the first group, generate an incentive program that defines an award associated with a threshold level of lead-generation input associated with the first field user; andtrack the lead-generation input associated with the first field user; and a group of mobile devices operatively coupled to the lead-engine server by a computer network, the group of mobile devices configured to:
receive the lead-generation input from a respective field user; andtransmit the lead-generation input to the lead-engine server.