CLASSIFYING USER INTENT BASED ON LOCATION INFORMATION ELECTRONICALLY COMMUNICATED FROM A MOBILE DEVICE

摘要

A method, system, and computer program product for classifying user intent based on spatial information relayed via a mobile device. Embodiments commence upon receiving a location beacon identification value originating from a location beacon, which location beacon identification value is then relayed to the server from the mobile device. The server determines a set of one or more rules based at least in part on the location beacon identification value, and then transmits at least a portion of a set of one or more rules to the mobile device, (e.g., using a mobile device carrier's infrastructure). The rules comprise triggers, and when a trigger fires, user categorization is determined and user intent is predicted. The user categorization and/or predicted user intent is used to select an advertising message.

主权项

1. A method comprising:
receiving at least one location beacon identification value electronically communicated through a network from a mobile device, the at least one location beacon identification value electronically received from a respective location beacon by the mobile device; determining a rule base comprising a set of one or more program code instructions or one or more program code variables, wherein the rule base is determined based at least in part on the at least one location beacon identification value; and transmitting at least a portion of the rule base electronically through the network to the mobile device.