| 发明名称 |
METHODS AND APPARATUS TO IDENTIFY PUBLISHER ADVERTISING BEHAVIOR |
| 摘要 |
Methods, apparatus, systems and articles of manufacture are disclosed to identify publisher advertising behavior. An example disclosed method includes initiating a first probing effort of an Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers, determining a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest, and establishing a first probing frequency for the first geography of interest based on the first advertising deviation. |
| 申请公布号 |
US2016125440(A1) |
申请公布日期 |
2016.05.05 |
| 申请号 |
US201414529315 |
申请日期 |
2014.10.31 |
| 申请人 |
The Nielsen Company (US), LLC |
发明人 |
Heffernan Ronan;Hage Chad A. |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method to probe an Internet publisher of interest, comprising:
initiating, with a processor, a first probing effort of the Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers; determining, with the processor, a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest; and establishing, with the processor, a first probing frequency for the first geography of interest based on the first advertising deviation. |
| 地址 |
Schaumburg IL US |
