System and Method for Interactive Advertising

摘要

A system and method for interactive advertising at venues. The system includes a communications device for interactive advertising at a venue, such as a retail shopping mall or other location. The device includes a computer system installed within said communications device, and at least one interactive electronic display in electrical communication with and controlled by the computer system. A sensor in electrical communication with the computer system detects when a person is proximal to the communications device and identifies at least one characteristic of the person, and the computer system causes the interactive electronic display to display an advertisement to the person which is targeted to the at least one characteristic. A user interface displayed on the interactive electronic display allows the person to interact with the advertisement by touching the interactive electronic display.

主权项

1. A communications device for interactive advertising at a venue, comprising:
a computer system installed within said communications device, the computer system including a memory storing a playlist of advertisements specific to the communications device and based on previous user engagement of the advertisements, the playlist received from a remote platform; at least one interactive electronic display in electrical communication with and controlled by the computer system; at least one display controller in electrical communication with the at least one interactive electronic display and the computer system, the at least one display controller electrically connecting the at least one interactive electronic display and the computer system; at least one touch controller in electrical communication with the at least one interactive electronic display, the at least one touch controller providing touch screen functionality to the at least one interactive electronic display; at least one sensor in electrical communication with the computer system, the sensor detecting when a person is proximal to the communications device and identifying at least one characteristic of the person, and the computer system causes the interactive electronic display to display an advertisement to the person which is targeted to the at least one characteristic; at least one hub in electrical communication with the at least one sensor and the computer system, the at least one hub electrically connecting the at least one sensor and the computer system; a user interface displayed on the interactive electronic display, the user interface allowing the person to interact with the advertisement by touching the interactive electronic display; and means for electronically monitoring information relating to interactions by the person with the advertisement.