SYSTEMS AND METHODS FOR MANAGING ADVERTISING CAMPAIGNS

摘要

Systems and methods for managing advertisement campaign are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The system includes a memory storing a database including campaign data. The system also includes a server computer in communication with the database. The server computer is programmed to receive a budget to be spent on a plurality of websites. The server computer is programmed to estimate a parameter for a non-linear model based on the campaign data. The server computer is programmed to estimate an expected number of conversions for each of the plurality of websites using the non-linear model with the estimated parameter. The server computer is programmed to determine an allocation of impressions for the plurality of websites that maximizes an estimated total number of conversions.

主权项

1. A system comprising a processor and a non-transitory storage medium accessible to the processor, the system comprising:
a memory storing a database comprising campaign data; a server computer in communication with the database, the server computer programmed to: receive a budget to be spent on a plurality of websites; estimate a parameter for a non-linear model based on the campaign data; estimate an expected number of conversions for each of the plurality of websites using the non-linear model with the estimated parameter; and determine an allocation of impressions for the plurality of websites that maximizes an estimated total number of conversions.