Content provision apparatus and method

摘要

Provided are a content provision apparatus and method. The content provision apparatus includes a message reception module receiving a service request message from a display apparatus which displays first content; a content extraction module analyzing the received service request message and extracting second content associated with the first content; and a communication module transmitting the extracted second content.

主权项

1. A content provision apparatus comprising:
a message reception module configured to selectively receive an advertising content request message, the advertising content request message comprising a transmission time of the advertising content request message and information corresponding to a broadcast channel of broadcasting content, the advertising content request message being received from a display apparatus which is displaying the broadcast content; a content extraction module configured to extract advertising content associated with the broadcast content based on the broadcast channel corresponding to the information included in the advertising content request message and the transmission time of the advertising content request message; and a communication module configured to transmit the extracted advertising content, wherein the advertising content is directly uploaded to the content provision apparatus by an advertiser of the advertising content, and the advertising content is associated with the broadcast content selected by the advertiser, and wherein in the requesting of the advertising content associated with the broadcast content, the advertising content associated with the broadcast content is selectively requested during playback of the broadcast content.