DISTRIBUTING MOBILE ADVERTISEMENTS

摘要

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

主权项

1. A method of generating relevant promotional material for transmission to a device comprising:
generating, by one or more data processors, an advertisement for distribution comprising:
generating, by one or more data processors, an advertisement based on identified advertisement content; anddesignating, by one or more data processors, the advertisement for use on a first platform; receiving, by one or more data processors, a query for content from a device; determining, by one or more data processors, device specific parameters for the device associated with the query, the device specific parameters including a parameter specifying a second platform associated with the device; reformatting, by one or more data processors, the advertisement for the second platform, the reformatting including truncating text included in the identified advertisement content based on an advertiser constraint parameter related to display of the identified advertisement content to devices associated with the second platform; selecting, by one or more data processors and based on the device specific parameters, the query, and the advertiser constraint parameter, the advertisement for display on the device; and transmitting, by one or more data processors, search results and the selected advertisement for display on the device responsive to the query.