REMARKETING PRODUCTS TO SOCIAL NETWORKING SYSTEM USERS

摘要

The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.

主权项

1. A method comprising:
maintaining, using at least one processor, a plurality of social networking profiles, each social networking profile associated with a user of a social networking system and comprising personal information associated with the user, social networking activity data representing activity of the user within the social network system, and external activity data representing activity of the user outside of the social networking system; receiving, from an advertiser, a request to remarket a product on the social networking system; determining, based on the plurality of social networking profiles, a dynamic audience of users of the social networking system that are associated with the product; and executing a remarketing campaign directed to the dynamic audience.