摘要 |
A search service providing apparatus including a memory configured to store computer-readable instructions, and one or more processors configured to execute the instructions to receive a search request including input data from a user terminal, the input data including a keyword, generate a search result in response to the input data, the search result including a keyword-related advertisement and a route code corresponding to the keyword-related advertisement, transmit the search result to the user terminal, monitor a user event with regard to the route code, and determine fees to be charged on the keyword-related advertisement, based on the user event may be provided. |