INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

摘要

The present invention enables a higher level of user-friendliness. The present invention provides an information processing apparatus provided with a user characteristic identification unit and a presentation information delivery unit. In the user characteristic identification unit, user-originated information originated by a user for content is correlated with the content, whereby the characteristic of the user pertaining to the content is identified. The presentation information delivery unit causes presentation information that is presented to the user in association with the content to be delivered on the basis of the characteristic information indicating the identified characteristic of the user.