Broadcast response system

摘要

A broadcast response system provides, e.g., a radio broadcast listener with the ability to obtain media content such as music or speech while listening to the radio. The user can respond to items in the radio broadcast such as advertisements, fund raising drives, or interactive listener polls during the broadcast. Data such as song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored, can be transmitted using, e.g., the RBDS/RDS data stream. A reference number representing song title and artist, author or publisher and the IP address for the location where the digital version of the content is stored can also be employed for ease of implementation. This reference number can reside in a lookup table to be accessed by broadcast response server.

主权项

1. A system that processes an interactive response to a specific broadcast segment, the interactive response received from a broadcast media receiving device, the system comprising:
an authentication server that receives the interactive response and extracts from the interactive response a unique identifier assigned to the specific broadcast segment and an identifier associated with the receiving device; wherein the authentication server stores in an electronic memory the unique identifier and the identifier associated with the receiving device; a verification system that verifies the identifier associated with the receiving device; a database server that accesses an electronic database to retrieve a unique identifier synchronously stored in the database when the specific broadcast segment was broadcast, wherein the database server compares the unique identifier extracted from the interactive response with the unique identifier synchronously stored in the database when the specific broadcast segment was broadcast, the comparison enabling an identification of a broadcast of the specific broadcast segment; and a transmitter that transmits, to the receiving device associated with the identifier, reply data obtained from the database associated with the identification of the broadcast of the specific broadcast segment.