Ranking interactions between users on the internet

摘要

A server receives an interaction history comprising a set of one-to-one interactions between a first user and other users. The server determines an interaction score for each of the interactions. Each interaction score is based on a type of the respective one-to-one interaction and an age of the respective one-to-one interaction. The server then determines a friend rank for each of the other users based on the interaction history. The friend rank indicates a measure of a degree of influence the other users have over the first user and stores the friend rank for each of the other users. The server then receives, from a client, a request for an advertisement to display to the first user, selects one of the other users having a friend rank satisfying a predetermined threshold, and transmits, to the client, an advertisement portraying the selected additional user.

主权项

1. A computer-implemented method comprising:
determining a first set of one or more interactions between a user and a second user; determining a second set of one or more interactions between the user and users other than the second user; determining, by one or more computer systems, a measure of the first set of one or more interactions between the user and the second user; determining, by the one or more computer systems, a measure of the second set of one or more interactions between the user and the users other than the second user; and generating a ranking of the second user based on a ratio of the measure of the first set of one or more interactions to a combination of the measure of the second set of one or more interactions and the measure of the first set of one or more interactions.