| 摘要 |
PROBLEM TO BE SOLVED: To fairly choose advertisement content to be delivered from multiple sets of advertisement content in different display modes.SOLUTION: A delivery apparatus of the present invention includes a comparison unit and a delivery unit. The comparison unit compares an evaluation value for the whole of the first number of first advertisement content sets, which is obtained from each of evaluation values of the first number of the first advertisement content sets selected out of one or more of advertisement content sets sequentially displayed in a predefined display frame for content, with an evaluation value for the whole of the second number of second advertisement content sets obtained from each of evaluation values of the second number of the second advertisement content sets, the second number being different from the first number. The delivery unit delivers either the first number of the first advertisement content sets or the second number of the second advertisement content sets depending on a result of comparison by the comparison unit.SELECTED DRAWING: Figure 2 |
