| 摘要 |
PROBLEM TO BE SOLVED: To distribute a content with high appealing effects to more users.SOLUTION: The extractor according to the present application includes a reception unit and an extraction unit. The reception unit receives inputs of a plurality of advertisement contents about a common advertisement target. The extraction unit extracts an advertisement content to be distributed to a user from the advertisement contents received by the reception unit, on the basis of attribute information of a user set to be a distribution target in advance for each advertisement content, index values indicating advertising effects of the advertisement contents, and attribute information of a user having issued a request for advertisement distribution. For example, the extraction unit extracts an advertisement content corresponding to a predetermined user group classified on the basis of attribute information of a user set to be a distribution target in advance for each advertisement content.SELECTED DRAWING: Figure 1 |
