System and Method for Forecasting of Asset Marketing

摘要

A marketing asset forecasting system for determining the spend budget for marketing assets based upon marketing budgets. The present invention can be configured to optimize marketing budgets based upon budget limitations, forecasted revenue, and other limitations. The present invention is configured to forecast revenue across a multiple of marketing assets based upon marketing budgets taking into account seasonality.

主权项

1. A marketing asset forecasting system comprising:
a. a marketing asset forecasting server comprising:
i. a processor;ii. memory; andiii. a marketing asset forecasting application configured to:
A. collect forecasting data for marketing assets;B. build at least one target variable revenue models for the marketing assets;C. adjust seasonally the at least one target variable revenue model; andD. allocate marketing budgets to the marketing assets based upon the at least one seasonally adjusted target variable revenue model.