| 摘要 |
This disclosure relates to personalizing user interface (UI) elements of online content (a website, a mobile application, etc. ) presented on a user device. The UI personalization technique may include, for a current online session, processing user-related data and context-related data to determine the UI element (s) and their attribute value (s) to be used for presentation of the online content during the current session. The user-related data include information regarding the user/user device, and the context data may include details about the online content (content type/topic, default UI attribute values, etc.) being accessed in the given online session. The user data and the context data may be processed based on modeling data related to users and their interaction with the UI of online content from different publishers and/or advertisers. Based on such processing, personalized UI element (s) and attribute values are determined and the online content is presented with the personalized UI. |
