发明名称 SYSTEM FOR IMPROVING THE SELECTION OF ADVERTISEMENTS DURING TIME-SHIFTED PLAYBACK OF BROADCAST CONTENTS
摘要 In a system for time-shifted viewing of television broadcasts, advertisements 41, 43 are provided with headers 50, 52 containing times of day at which that advert may be viewed or not viewed. A Personal Video Recorder (PVR) 60 stores adverts in an advertisement database 70, stores broadcast programme segments in a programme database 80, and broadcast rules in a rules database 90. For viewing of the programme when time-shifted, the PVR checks the the time of day, checks the headers of the adverts, and shows only adverts which are permissibly viewed at that time of day.
申请公布号 EP3010243(A1) 申请公布日期 2016.04.20
申请号 EP20150195703 申请日期 2011.11.18
申请人 CACHEBOX TV LIMITED 发明人 KELMAN, ALISTAIR BRUCE
分类号 H04N21/45;H04N5/781;H04N21/432;H04N21/433;H04N21/44;H04N21/458;H04N21/475 主分类号 H04N21/45
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