Systems and methods for selecting an accounting technique for interactions with electronic content

摘要

A method for selecting an accounting technique for recording interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, and configuring the content item to cause the user device to store a ping identifier in a local memory of the user device. The method further includes distributing the content item to the user device. The distributed content item includes a hyperlink having a ping attribute which causes the user device to send a ping request to one or more servers. The method further includes receiving the ping identifier from the user device, determining whether the ping request was received at the one or more servers, and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.

主权项

1. A method for selecting an accounting technique for recording interactions with electronic content, the method comprising:
receiving, at one or more servers, a request for a content item from a user device and selecting a content item in response to the request; configuring the content item to cause the user device to store a ping identifier in a local memory of the user device, wherein the ping identifier is stored in response to an interaction with the content item; distributing, by the one or more servers, the content item to the user device, wherein the distributed content item includes a hyperlink having a ping attribute, wherein the ping attribute causes the user device to send a ping request to the one or more servers in response to the interaction with the content item; receiving the ping identifier from the user device; determining whether the ping request was received at the one or more servers; and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.