System and method for advertising distribution through mobile social gaming

摘要

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application operating on a consumer device, such as a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social network. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to tag other participants. Rewards are delivered as redeemable coupons based on identifying graphical landmarks at sponsor locations.

主权项

1. In a system of a network, a participant device, a target device and an intermediary device, all connected to the network, a method for providing an advertisement game comprising:
when the participant device and the target device become collocated, sending a message from the intermediary device to the participant device advising of a proximity to the target device; receiving, by the intermediary device from the participant device, a picture linked with a target that is associated with the target device by a tag; confirming the tag by the intermediary device; sending an acknowledgement of the tag to the target device by the intermediary device; wherein the participant device is one of a phone and a tablet; and, wherein the target device is one of a phone and a tablet.