Identifying consumer segments using a social networking system

摘要

Content posted to a brand page is associated with one or more tags defined by an entity associated with the brand page. Tags associated with content with which the user interacts are identified. As users of a social networking system interact with the content, the tags allow identification of user interests based on interaction with content items. Interactions with the tagged content allow the entity to use the tags to infer content in which different users have an interest. Because the tags are defined by the entity, distribution lists of users interested in content, such as content associated with business segments, may be created by the entity. The entity may also correlate user interests to aspects of user profiles, thereby developing an understanding of its consumers.

主权项

1. A method comprising:
receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page; receiving, from the entity associated with the brand page, one or more tags associated with the content posted to the brand page by the entity; presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected; receiving interactions with the content posted on the brand page from a plurality of the users of the social networking system who are connected to the brand page; identifying, by the social networking system, a group of users, of the plurality of users, who performed the received interactions with the content associated with the one or more tags; selecting, by the social networking system, additional content for the group of users, the additional content selected based on the additional content having a tag matching the one or more tags associated with the content interacted with by the group of users of the social networking system; and sending, by the social networking system, the additional content in a story in a news feed to a client device associated with a viewing user included in the group of users.