AD SLOT OWNERSHIP FOR PERSISTENT CREATIVES

摘要

An ad slot ownership module receives, from a user agent, a call requesting a creative for a first slot of a plurality of slots in an email and determines whether an ownership period associated with the first slot has expired. When the ownership period associated with the first slot has not expired, the ad slot ownership module selects a creative from a campaign associated with an advertiser that owns the first slot for the ownership period and serves the selected creative for the first slot to the user agent.

主权项

1. A method for a server computer system comprising:
receiving, from a user agent, a call requesting a creative for a first slot of a plurality of slots, wherein the first slot is part of a template associated with a content item, the template to define a layout of the plurality of slots; determining, by a processing device, whether an ownership period associated with the first slot has expired; when the ownership period associated with the first slot has not expired, selecting, in view of rules and constraints associated with the first slot, a creative from a campaign associated with an advertiser that owns the first slot for the ownership period; and serving, to the user agent, the selected creative for the first slot.