IDENTIFYING PRODUCTIVE THUMBNAILS FOR MEDIA CONTENT

摘要

References to videos or other media content are often accompanied by a thumbnail that is in some way representative of the video. Selection of this thumbnail can have a significant impact on the productivity of the reference, e.g., in driving traffic to the underlying video or other media content. Accordingly, the performance of various candidate thumbnails can be monitored and the thumbnail that performs best can be selected as the primary thumbnail, which can be presented most often in connection with references to the video or other media content.

主权项

1. A system, comprising:
a memory that stores computer executable components; and a microprocessor that executes the following computer executable components stored in the memory:
an identification component that selects a set of thumbnails associated with a media content based upon a context of presentation of the media content, wherein a thumbnail from the set of thumbnails is to be presented in connection with a reference to the media content;an analysis component that respectively determines a performance metric associated with multiple thumbnails from the set of thumbnails that have been presented; anda selection component that selects from the set of thumbnails a primary thumbnail that is determined to have a best performance metric.