CREATING AND DELIVERING A WRAPPED PACKAGE OF CARDS AS A DIGITAL COMPANION TO A MOVIE RELEASE

摘要

Creating and delivering a wrap package of cards as a digital companion to the release of a movie. When the wrapped package is created, the cards are preferably authored to include (i) one or more linear sequences intended to convey a book-like narrative including preferably a wide variety of multimedia content related to the movie and (ii) a palette of application functionality and/or e-commerce services. As a result, during consumption, the viewer experiences the unfolding of the narrative as the cards are sequentially browsed. With the application functionality and e-commerce services interwoven within the narrative, the wrap package has the unique ability to deliver multimedia content, interactively engage viewers, and enable the viewers to immediate participate in e-commerce, such as by purchasing tickets and other movie-related merchandise, all while consuming the wrap.

主权项

1. A movie companion wrap package of cards for a movie, the movie companion wrap package of cards embedded in a tangible computer readable medium, and including:
(a) a ticket card enabling the purchase of ticket(s) at a theater showing the movie; and (b) one or more card(s) for providing media content, application functionality, and/or e-commerce services related to the movie, wherein the cards of the movie companion wrap package are further arranged to be rendered in one or more linear sequence(s) at runtime.