ADVERTISING CAMPAIGN CONVERSION SYSTEMS AND METHODS

摘要

Aspects described herein are directed towards methods, systems, and non-transitory computer-readable mediums for converting advertisement pricing and tracking advertisements between different advertising models or campaign types. Aspects of the disclosure include receiving a request for an advertisement to display on a first computing device in a first campaign type where the request includes information about the potential viewer. In response to request, an estimated advertisement value in a second campaign type for an advertising campaign can be determined based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign. A bid price for displaying an ad to the potential viewer may be determined based on the estimated advertisement value in the second campaign type. Once the bid price is accepted, an advertisement from the advertising campaign may be transmitted to the first computing device.

主权项

1. A method, comprising:
receiving a request for an advertisement to display on a first computing device in a first campaign type, the request comprising potential viewer information; in response to the request, determining, by one or more computing devices, an estimated advertisement value in a second campaign type for an advertising campaign based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign; determining, by the one or more computing devices, a bid price for the request based on the estimated advertisement value in the second campaign type; and in response to receiving acceptance of the bid price, transmitting, by the one or more computing devices, an advertisement from the advertising campaign to the first computing device.