APPARATUS, SYSTEM AND METHOD FOR A BRAND AFFINITY ENGINE USING POSITIVE AND NEGATIVE MENTIONS AND INDEXING

摘要

A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site.

主权项

1. A search engine for performing a search for a keyword, comprising:
at least one result responsive to at least one search correspondent to a first application; at least one database comprising a plurality of terms by category, wherein at least one of the categories includes the keyword and relational ones of the plurality of terms to the keyword; and a heuristic engine comprising a plurality of rules, wherein said heuristic engine, when executed by at least one computing processor, applies said plurality of rules, in accordance with the relational ones of the plurality of terms, to a second application to assess the keyword as a primary subject of the networked site; wherein at least one advertisement is delivered to the second application based on the at least one search.