WRAP PACKAGE OF CARDS INCLUDING DISCOUNT COUPONS AND/OR LOYALTY PROGRAMS

摘要

Creating and delivering a wrap package of cards that includes media content, discount coupon(s), voucher(s), promotion(s), and/or loyalty program(s) for the purchase of goods and/or services and application functionality for implementing an e-commerce related transaction related to the goods or services. The individual cards of the wrap package are also threaded together into one or more linear sequences. Thus when consumed, the user experience when browsing the wrap is largely dictated by the author, not the viewer. Wrap packages thus have the unique ability to convey a book-like user experience that unfolds as the cards are sequentially browsed.

主权项

1. A wrap package of cards, embedded in a tangible computer readable storage medium, the wrap package including:
(a) a media card including media content pertaining to a good or service offered by at least one merchant; (b) a discount card including a coupon, voucher, promotion, and/or loyalty-program offered by the at least one merchant; and (c) an application function card, embedding or associating therewith, an application function for implementing an e-commerce related transaction related to the good or service offered by the at least one merchant, wherein the cards of the wrap package are further configured to be rendered in one or more sequences at runtime.