Obscuring search results to increase traffic to network sites

摘要

According to an embodiment of the present invention, a system alters search results to increase traffic at network sites, and comprises a computer system including at least one processor. The system processes a search query including an inquiry to determine corresponding search results and an answer to the inquiry, wherein the search results include one or more network sites and a corresponding description of content. The search results are filtered to remove from view the answer from the description of content for the network sites. The filtered search results are displayed to enable access of the network site having a corresponding description of content indicating the network site contains the answer. Alternatively, the answer is highlighted for readily viewing by the user. Embodiments of the present invention further include a method and computer program product for altering search results in substantially the same manners described above.

主权项

1. A computer-implemented method of altering search results to increase traffic at network sites comprising: receiving a search query including a fact-based inquiry;
determining a fact-based answer to the fact-based inquiry, wherein determining comprises:
forming a hypothetical answer, wherein forming the hypothetical answer further comprises examining the search results and determining the hypothetical answer based on common content within the search results;assigning a measure of confidence to the hypothetical answer; anddetermining that the assigned measure of confidence exceeds a confidence threshold; receiving search results for the search query, wherein the search results include a reference enabling access to a network site and a corresponding description of content; filtering the search results to alter the description of content by removing the fact-based answer from view within the description of content for the network site and indicating that the network site contains the fact-based answer, wherein filtering the search results includes at least one of deleting the fact-based answer from the search results and masking the fact-based answer within the search results; and displaying the filtered search results including the reference to the network site.