| 摘要 |
Disclosed is a revenue management method of an on-line shopping mall. The present invention includes the steps of: granting an identification code to a consumer via member registration of an on-line shopping mall; and generating an advertisement content including a link for executing a web site of the on-line shopping mall and the identification code. The revenue management method of an on-line shopping mall calculates and pays part of sales revenue to the consumer for advertising costs as a consumer of the on-line shopping mall acts as an advertiser. The revenue management method comprises: an advertisement content distributing step of distributing the advertisement content on the internet through a terminal of the consumer; a first registration relation forming step of forming the relation of an upper member and a lower member based on the identification code of the consumer during member registration for the on-line shopping mall via the advertisement content; a second registration relation forming step of generating multilevel upper members and lower members by repeatedly conducting the advertisement content distributing step and the registration relation forming step; an advertising cost settling step of calculating and paying part of sales revenue, which is generated by the purchase activities of a lower member in the on-line shopping mall, to an upper member one level above for advertising costs; and an additional revenue settling step of calculating and paying part of the total revenue of a lower member for a certain span of time to an upper member one level above for additional revenue. |
