Information Processing System and Information Processing Method

摘要

There are provided an information processing system and an information processing method capable of distributing an advertisement properly. The information processing system includes: a cookie setting unit 231 for setting, in a browser of a client terminal 400, a cookie on the domain of an advertising medium providing site containing a user identifier for identifying a user in response to a request from the client terminal 400 based on a program contained in page information on the advertising medium providing site; a cookie checking unit 232 for acquiring browsing information from the browser of the client terminal 400 using the cookie on the domain of the advertising medium providing site; an SSP unit 210 for receiving, from the client terminal 400 having accessed the advertising medium providing site, a notification that an advertising display slot of the advertising medium providing site is present; and a bidding determination unit 234 for determining a bidding condition for the advertising display slot of the advertising medium providing site using the browsing information.

主权项

1. An information processing system comprising:
means for setting, in a browser of a client terminal, a cookie on a domain of an advertising medium providing site containing a user identifier for identifying a user in response to a request from the client terminal based on a program contained in page information on the advertising medium providing site; means for acquiring the user identifier and browsing information from the browser of the client terminal using the cookie on the domain of the advertising medium providing site; means for receiving, from the client terminal having accessed the advertising medium providing site, a notification that an advertising display slot of the advertising medium providing site is present; and means for determining a bidding condition for the advertising display slot of the advertising medium providing site using the browsing information corresponding to the user identifier contained in the cookie on the client terminal.