Method of handling an email messaging campaign

摘要

A computer-implemented method of handling a current email messaging campaign to be broadcast to increase a deliverability parameter regarding a percentage of the campaign which has been successfully delivered is described. The email messaging campaign comprises a plurality of email messages with the same message content and a plurality of different email addresses to send the message content to. The method is implemented on a processor and comprises: receiving feedback data relating to a delivery error arising from a previous email messaging campaign previously broadcast to a plurality of recipients; categorizing the feedback data into one of a plurality of categories to identify a type of error; selecting one of a plurality of predetermined corrective actions based on the category of the feedback data determined in the categorizing step; and dynamically and automatically modifying the current outgoing email messaging campaign which has yet to be broadcast using the corrective action chosen in the selecting step.

主权项

1. A computer-implemented method of handling a current email messaging campaign to be broadcast to increase a deliverability parameter regarding a percentage of the campaign which has been successfully delivered, the email messaging campaign comprising a plurality of email messages with the same message content and a plurality of different email addresses to send the message content to, the method being implemented on a processor and comprising:
receiving feedback data relating to a delivery error arising from a previous email messaging campaign previously broadcast to a plurality of recipients; categorizing the feedback data into one of a plurality of categories to identify a type of error; selecting one of a plurality of predetermined corrective actions based on the category of the feedback data determined in the categorizing step; and dynamically and automatically modifying the current outgoing email messaging campaign which has yet to be broadcast using the corrective action chosen in the selecting step; wherein: the plurality of categories comprises:
a hard bounce, indicating an incorrect e-mail address; ora soft bounce, indicating any other reason why the email has not been delivered despite it having the correct email address; the categorizing step further comprises categorizing the feedback data into one of a plurality of sub-categories specifically identifying the cause of the non-delivery of the email; and the method further comprises:
determining whether the bounce error for a particular email address falls into a soft-bounce logical sub-category if the categorizing step categorizes the delivery error as a soft bounce;checking whether there is a record of the particular email address having any bounces recorded against it from previous e-mail messaging campaigns;establishing a hard-bounce quota value and comparing a current value of a hard-bounces counter for this email address against the hard-bounce quota value; andrecording the soft bounce as a hard-bounce error in a data store and continuing to allow emails to be sent to the email address if the current value of the hard-bounces counter equals the hard-bounce quota value.