Systems and methods for selecting content using weighted terms

摘要

Systems and methods for evaluating information via a computer network using weighted terms are provided. A data processing system can detect an indication of user interest in subject matter of an information resource, and can identify a plurality of keywords associated with the subject matter. The data processing system can determine a weight for each of the plurality of keywords for the information resource. The data processing system can receive a request for content to provide for display with the information resource, and can evaluate the weight of each of the plurality of keywords associated with the information resource to determine one or more keywords to use for content selection. The data processing system can select content to provide for display with the information resource based at least in part on the selected keyword(s) or the weight associated with the selected keyword(s).

主权项

1. A computer implemented method of evaluating information via a computer network, comprising:
receiving, by a data processing system via the computer network, an indication of user interest of a first user in a first advertisement displayed on a parked domain web page having a unique identifier, the parked domain web page lacking content having keywords other than content provided via the data processing system, the indication of user interest including at least one of a click, a selection, a finger gesture, a mouse over, and a conversion; identifying, by the data processing system from a database, a plurality of keywords of the first advertisement using the unique identifier of the parked domain web page; determining, by the data processing system, for the parked domain web page, a weight of each of the plurality of keywords based on the indication of user interest of the first user in the first advertisement displayed on the parked domain web page, and also based on historic performance on the parked domain web page of each of the plurality of keywords corresponding to user interest of at least one user other than the first user, wherein a first keyword of the plurality of keywords has a first weight on the parked domain web page, and the first keyword has a different weight on a second information resource; receiving, by the data processing system, an indication of user interest of a second user in a second advertisement displayed on the parked domain web page, the second advertisement associated with a second keyword of the plurality of keywords; determining, by the data processing system, a second weight of the second keyword based on the indication of user interest of the second user in the second advertisement; receiving, by the data processing system, for a third user different from the first user and the second user, a request for content to provide for display with the parked domain web page; ranking, by the data processing system, the first keyword of the plurality of keywords and the second keyword of the plurality of keywords based on the first weight of the first keyword and the second weight of the second keyword to select, based on the first keyword ranking higher than the second keyword, the first keyword as a highest ranked keyword; and selecting, by the data processing system, a third advertisement to provide for display with the parked domain web page based at least in part on the first keyword selected as the highest ranked keyword, wherein the third advertisement is different from the first advertisement and the second advertisement.