Identity Mapping Between Commerce Customers And Social Media Users

摘要

The present disclosure extends to methods, systems, and computer program products for identity mapping between commerce customers and social media users. Aspects of the invention use inferred attributes and activity correlations from both commerce data and social media data to map identities. In one aspect, activity correlations are calculated between a commerce customer account and each of the one or more candidate social media user accounts. For each of the one or more candidate social media user accounts, a probability that the commerce customer account and the social media user account map to the same identity is calculated. In another aspect, the accuracy of a mapping between a commerce customer account and a social media user is evaluated using additional social media data.

主权项

1. At a computer system, the computer system including a processor and system memory, a processor implemented method for mapping a commerce customer account to a social media user account, the processor implemented method comprising:
accessing commerce attributes for the commerce customer account from a commerce database; accessing social media attributes of one or more candidate social media user accounts from a social media database; deriving inferred commerce attributes for the commerce customer account from the commerce attributes; deriving inferred social media attributes for each of the one or more candidate social media user accounts from the social media attributes; calculating activity correlations between the commerce customer account and each of the one or more candidate social media user accounts based on the commerce attributes and the social media attributes; and for each of the one or more candidate social media user accounts, estimating a probability that the commerce customer account and the social media user account map to the same identity.