AUTOMATED OPTIMIZATION OF AN ADVERTISEMENT PLACEMENT ENGINE

摘要

A system and method for predicting a performance of a target advertisement placement via a simulation for optimum tuning is disclosed. A simulator receives a set of queries from a production engine, selects a subset of simulation queries from the queries by filtering, modifies query parameters as needed, transmits the simulation queries to the target engine for simulation, collects search results from the target engine, and computes a summary metric, which includes data fields retrieved from the search results and quantities calculated by using a prediction model derived from a production data warehouse. The simulator may further produce a simulation report, an indicator of performance prediction for the target engine, which comprises multiple metrics for the target engine, calculated with varying engine parameters.

主权项

1. A method comprising:
determining a plurality of queries from a production engine running in a production environment, wherein the production engine generates production data based at least on the plurality of queries; determining one or more queries from the plurality of queries, wherein the one or more queries correspond to a particular product; running a simulator engine in a simulated production environment with the one or more queries, wherein the simulated production engine generates a list of simulated results; determining target metrics for the simulated production engine based at least on the production data and the list of simulated results, wherein the target metrics comprise a target relevance metric and a target value metric, wherein the target relevance metric indicates a degree of accuracy of the list of simulated results corresponding to the particular product, and wherein the target value metric indicates a value associated with the list of simulated results; and tuning control parameters of the simulator engine based on the degree of accuracy of the list of simulated results corresponding to the particular product and the value associated with each result from the list of simulated results.