Apparatuses, methods and storage medium associated with animating and rendering an avatar are disclosed herein. In embodiments, the apparatus may comprise an avatar animation engine to receive a plurality of fur shell texture data maps associated with a furry avatar, and drive an avatar model to animate the furry avatar, using the plurality of fur shell texture data maps. The plurality of fur shell texture data maps may be generated through sampling of fur strands across a plurality of horizontal planes. Other embodiments may be described and/or claimed.
